Wellcom Melbourne is home to one of the group’s key creative and production teams in Australia.
From Clarendon Street in South Melbourne, the office is connected to a neighbourhood shaped by local business, market culture, hospitality, retail, and design. Working across creative production, campaign delivery, digital content, and operational coordination, the team helps brands create scalable content workflows across multiple markets and platforms. Connected to wellcom’s wider network, Melbourne combines local collaboration with shared creative and production capabilities worldwide.
Wellcom Melbourne
256 Clarendon Street, South Melbourne VIC 3205 Australia
+61 3 9946 8000
Social media management for Mission Foods
For Mission Foods, wellcom Melbourne delivers social strategy, creative production, influencer management, paid social and performance-led content across Australia and New Zealand. Built around audience segments and tailored content pillars, the work spans recipe inspiration, product moments, static imagery, animated content, and short-form social storytelling, helping Mission Foods create entertaining and engaging content to further grow engagement across channels.
Launching the Ripponlea Village Grocer & Liquor to the community
An opportunity to flex our retail expertise, wellcom was engaged with member of the AUR network to transform a local supermarket into a welcoming, contemporary destination through strategy, creative direction and print. The brief required the creation of brand and in-store assets, positioning the grocer as an elevated but accessible choice. The creative considerations focused on customer experience and product mix to boost basket size, while leveraging AUR network support to operate independently with national benefits.