DKNY required us to collaborate closely with Flashtalking to build a suite of dynamic digital banners. These banners needed to strategically retarget consumers with relevant content.
The resulting banners provided a long-term solution to effectively engage consumers, helping to increase online sales for DKNY and keep the brand top of mind.
Wellcom designed the banner layout, adapting the content for various sizes, and developed the front-end code for the master build of the banners. We worked with Flashtalking to ensure the front-end and back-end code worked in perfect unison. The banner content populated automatically with product data and images pulled dynamically via a feed from the DKNY website.