The client was looking for a visual style to be created to promote two of their wine ranges: the All Saints Estate range and the All Saints Family Cellar range.
The original brief was to create and shoot background plates that our client could use to digitally add the appropriate bottle as required. The imagery had to reflect the character of each range, while looking authentic and refined.
We produced a beautifully executed suite of images featuring the bottles in-situ – this meant there was no need for Photoshop. The final images represented the quality of the wine and delivered a range of impressive and authentic marketing options for the client.
Upon review of the brief, our photographic team proposed an alternative way for our client to treat their marketing content, a way that would still provide flexibility.
Our solution was to build separate sets for each range that could be tweaked on shoot day. This meant we could create a variety of images using the individual bottles and deliver distinctive content for the complete All Saints range.