We are excited to announce the launch of HOME - an AI-integrated creative operating model that embeds custom-built technology directly into client workflows, eliminating inefficiencies and unlocking scalable performance.

This is applied AI delivering real value for marketers.

Instead of broad, general-use AI tools, this is an operating model that embeds technologists and data scientists into creative, strategy, production and client marketing teams. Working together they build and operate specialised tools and workflows that are tailored to specific client needs.

AI tools to conceive better work, do more with data, generate content, speed-up delivery, automate manual tasks and improve creative performance are all driven by client business outcomes. This model links consultative evaluation and use-case design for AI to the performance gains it will deliver - targeted and value centred, not theoretical or generic.

HOME’s AI tools already support research and briefing, strategy, creative development, production, and creative optimization, with measurable gains for leading brands.

The architecture and roadmap is led by the wellcom group’s dedicated digital creative and CX studio, thelab. Critically, the model addresses a key barrier to enterprise AI adoption – inconsistent user expertise. Client and agency employees are not expected to master complex and evolving tools as the model embeds guided workflows directly into the user experience. HOME delivers controlled access to advanced capabilities without extensive training.

The wellcom group's mission is to combine the best creative expertise with data, technology and AI to realise specific, measurable value for brands.

Welcome, to wellcom HOME.